![]() The “Make Me Laugh” challenge was so popular that it ended up being a 4-part series, with the highest-performing post being “Make Me Laugh 3.” There’s also plenty of content that involves Riley starting on-campus challenges in which students could win free school swag. The TikTok’s engagement rate by view was nearly 3x higher than the Higher Education median of 6.7% and there were even requests for a Part 2. Beyond highlighting things that are already happening at the school, Riley (the main face of the account) also actively creates fun moments by engaging with other students himself.įor instance, on Star Wars Day, he dressed up as Darth Vader and surprised students with lightsaber duels all over campus in a spin-off of the “Can you hold this?” trend. The University of South Dakota’s page especially stands out for its active presence on campus. The student-run TikTok account has clearly chosen humor as its weapon of choice, cracking jokes and acting out skits tailored to its Gen Z audience. Racking up more than 1.62M total engagements and 10.7M views across 93 videos, the university’s presence on TikTok is nothing short of impressive. But perhaps it’s exactly that intimate setting that’s enabled the University of South Dakota’s official TikTok to create the kind of engaging content loved by so many. With 22.8K followers at the time of writing, the University of South Dakota ranked 2nd on our list of top higher education institutions on TikTok - an impressive feat for a school with less than 10,000 students enrolled. Examples from Top-Performing Universities on TikTok University of South Dakota: Turning On-Campus Fun Into Online Engagements If you need some ideas for your next video, check out how these five universities are acing it on TikTok. In the spirit of that report, we decided to deep dive into a few of the top-performing colleges and universities on TikTok to figure out what it was that made them excel. As such, it was a no-brainer for us to include schools’ TikTok performances in our annual Higher Education Social Media Engagement Report. ![]() Looking to attract and connect with their Gen Z audience, plenty of colleges and universities have caught on to the importance of being on TikTok and ramped up their presence on the social media platform accordingly. Of course, higher education institutions have been no exception. As TikTok has risen to be the social media platform of choice for younger generations, brands and organizations have flocked to the short-form video app.
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